Top 5 Entertainment Mascot Games Performance in Middle East Q1 2023

The first quarter of 2023 saw interesting trends in the performance of the top 5 entertainment mascot games on a unified platform in the Middle East. Data from Sensor Tower provides insights into weekly downloads, revenue, and active user trends for these popular apps.

Sonic Dash: Fun Endless Runner by SEGA experienced a fluctuating revenue trend, peaking at approximately $921 in the last week of December and ending the quarter with around $839 in the final week of March. Weekly downloads showed a strong start with 16.9K in the last week of December, rising significantly to 27.3K by the end of January, and then stabilizing around 19.3K to 24.2K in March. The app maintained a consistent user base, with weekly active users ranging from 356K to 381K throughout the quarter.

Hello Kitty Nail Salon from Budge Studios saw a steady increase in revenue, reaching up to $498 in the third week of March. Downloads initially dropped from 11.3K in late December to 7.6K in late January but saw a resurgence to 12.4K by the end of March. Active users remained fairly consistent, starting at around 46.8K in late December and ending at approximately 48.4K in the last week of March.

Minion Rush: Running game by Gameloft showed a gradual increase in revenue, peaking at $366 in the final week of March. Weekly downloads varied, starting at 7.7K in late December, peaking at 13.1K in late January, and ending around 9K in late March. Active users followed a similar trend, beginning at 21.7K in late December and peaking at 28.2K in late January, before stabilizing around 23.9K by the end of March.

Angry Birds Dream Blast from Rovio Entertainment Oyj demonstrated strong revenue performance, peaking at approximately $29.4K in late February and ending the quarter with around $25.8K in the last week of March. Downloads started at 20.2K in late December and gradually decreased to 5.5K in early March, with a slight recovery to 8.7K by the end of March. Active users showed a downward trend from 55.2K in early January to around 38.8K by late March.

Finally, Sonic Forces PvP Racing Battle by SEGA saw its revenue peak at approximately $1.5K in late December, ending the quarter with around $1.2K in the last week of March. Downloads fluctuated, starting at 6.3K in late December, peaking at 8.8K in the third week of March, and ending at 8.3K. The app's active users remained relatively stable, ranging from 25.3K to 29.7K throughout the quarter.

For more detailed insights and data, visit Sensor Tower.